‘No Likes’ means it’s time for a dose of Commercial Reality on Instagram.

Oh no! No published likes on Instagram posts. Here at MBC we’ve been expecting this or similar since it has merged with Facebook and the Facebook behemoth now rolls on. The way it works is pretty simple. Show us the money honey!

Facebook owns and operates Instagram, Facebook ‘Messenger’ and WhatsApp. It is a commercial enterprise. No, it’s not open source, yes, you do surrender your privacy when you sign up and yes your personal activity, likes and dislikes will be onsold to those buying consumer data – so we’re straight on that right?

BUT – it is and can be for you a very powerful business tool. Social Media has largely replaced newspapers, free to air television and radio with the Y Gen and younger population. X Gen walked away years ago. Over 12 million people log onto Facebook daily in Australia. Why wouldn’t you want to be there?

Be there effectively. Spending $150 on a properly targeted boosted post is one hundred times better than a page full of hashtags. Treat Facebook as a funnel. Cast widely and offer the baubles and shiny things that particularly appeal to your audience.

As of now, Instagram is essentially a paid for service. Again, develop your targeted demographics, keep in mind it’s all about images, immediacy. By paying to boost your posts you will be guaranteed of reaching a far bigger audience – without the need to recourse to an ‘influencer’. Frankly you’ll be better off with an informed marketeer well versed in social media. It’s worth considering the cynical response – Instagram used influencers to develop the platform and increase the overall traffic. Having served their purpose, it drops them. Management re-takes control of the medium – “You want to win? Follow ‘our’ processes.”

We warned our clients up to two years ago this day was coming. Most as a result have already become well ensconced in the ‘pay to play’ methodology, gaining good brand and product recognition.

Should you wish to explore your social media options call us now on 03 8696 9700 for a free, no obligation consultation. Alternatively please leave your details here for a prompt reply.

Marketing and Branding – It’s what we do.

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