‘No Likes’ means it’s time for a dose of Commercial Reality on Instagram.

Oh no! No published likes on Instagram posts. Here at MBC we’ve been expecting this or similar since it has merged with Facebook and the Facebook behemoth now rolls on. The way it works is pretty simple. Show us the money honey!

Facebook owns and operates Instagram, Facebook ‘Messenger’ and WhatsApp. It is a commercial enterprise. No, it’s not open source, yes, you do surrender your privacy when you sign up and yes your personal activity, likes and dislikes will be onsold to those buying consumer data – so we’re straight on that right?

BUT – it is and can be for you a very powerful business tool. Social Media has largely replaced newspapers, free to air television and radio with the Y Gen and younger population. X Gen walked away years ago. Over 12 million people log onto Facebook daily in Australia. Why wouldn’t you want to be there?

Be there effectively. Spending $150 on a properly targeted boosted post is one hundred times better than a page full of hashtags. Treat Facebook as a funnel. Cast widely and offer the baubles and shiny things that particularly appeal to your audience.

As of now, Instagram is essentially a paid for service. Again, develop your targeted demographics, keep in mind it’s all about images, immediacy. By paying to boost your posts you will be guaranteed of reaching a far bigger audience – without the need to recourse to an ‘influencer’. Frankly you’ll be better off with an informed marketeer well versed in social media. It’s worth considering the cynical response – Instagram used influencers to develop the platform and increase the overall traffic. Having served their purpose, it drops them. Management re-takes control of the medium – “You want to win? Follow ‘our’ processes.”

We warned our clients up to two years ago this day was coming. Most as a result have already become well ensconced in the ‘pay to play’ methodology, gaining good brand and product recognition.

Should you wish to explore your social media options call us now on 03 8696 9700 for a free, no obligation consultation. Alternatively please leave your details here for a prompt reply.

Marketing and Branding – It’s what we do.

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Get results with Social Media and the Marketing and Branding Company.

Anyone in business today must have an active social media presence. Active means regular posts, regular images, videos and links.

Why? Firstly to pay homage to our great new God of commerce – Google. Google is interested in satisfying enquiry. It doesn’t really care so much for you or your old desktop website. And to feed this hungry beast with content the very best diet is one of blogs on subdomains and social media.

Google analytics takes note of all social media driven interactions. It gives you a score. No score? Low ranking is your reward.

 

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Google loves independent content that supports your website as the oracle on your particular subject matter, products and services.

Ranking is also improved with the use of Google owned platforms – Google My Business, YouTube and of course, that old favourite AdWords.

AdWords can be an expensive and frustrating undertaking for new business enterprises. Often business owners find their competitors already ‘own’ the category they are operating in. Short of spending large amounts of money for meagre returns, it’s best to focus your attention on those promotional vehicles you can afford.

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Participation via paid advertising (boosting) on Facebook, Instagram and the other Facebook platforms – WhatsApp and Messenger can be far more effective than AdWords if a clever ongoing strategy is employed.

However a little knowledge is definitely a dangerous thing! Not only must you effectively ‘locate’ your business, you must also carefully select your ‘interests’ to shape the demographics you are targeting. Too many people are entirely precise whereas it’s a funnel approach that works best. Many viewers filtering down to 5-10% genuinely interested in purchasing your product or service.

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Marketing principles apply to Social Media just as importantly as has been the case for traditional media – Television, Radio and Press. With 11 million (minimum) people logging onto Facebook daily in Australia alone, you simply can’t afford not to be there. More people now use Facebook than Free to Air Television, Radio and Press combined.

So still don’t know where to start? Call the experts. Call the Marketing and Branding Company on 03 8696 9700 or leave your details here for a prompt reply. From $600 per month plus a monthly Facebook cost of $160, we can put you in front of your preferred audience. Order now and we will set up your pages (Facebook, Instagram, Twitter, etc)free of charge. We offer service increments of 6 months, 12 months and beyond.

Don’t delay! Tell the world where to find you and what you do!

The Marketing and Branding Company – It’s what we do!

Get a new Website and claim your ‘Instant Asset Write Off’ of up to $30,000

Is your website in need of a lift? Are you up to date with social media? Does your website offer an intuitive mobile application?

All beyond you? In this day and age in business you really do need to be on top of your online promotions and marketing. Does this refer to SEO? Content Marketing? Google ranking? Yes it does and much more. The simple fact is you CAN do something about it. Right now!

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Build that new website – with video, SEO, Social Media and professional photography and claim up to $30,000 back under the Instant Asset Tax Write Off program, valid until June 30th 2020. Do it now and claim it from this year’s financial business activity.

MBC will develop a custom designed website which will ensure your business gets noticed for all the right reasons. Content marketing will be supported via Blogs and Social Media. This will not be a ‘template’ website, it will be individually styled and crafted to effectively tell your story, make an offer and provide a very visible call to action.

What are you waiting for? Ok then here’s one more reason to jump at this opportunity. Order now before June 30th and the Marketing and Branding Company will discount your project cost by 50%. Yes that’s right 50%!

Your website will include your branding, copywriting and all graphic design and imagery. Suitable social media pages with icons and links are included. A sub-domain blog page is also included. Priced from $3000 upwards, remember:

  • You can claim an instant asset write off with the ATO
  • MBC are offering a 50% discount on all websites up until June 30th

When your website is up and functional, MBC can provide a complete Social Media and Blog service for a reasonable monthly fee.

Facebook, Instagram, YouTube, LinkedIn, Pinterest, and more.

We select the options best suited to your business.

Don’t delay. Call 03 8696 9700 now or leave your details here for a prompt reply and a free no obligation quotation.

Get ahead of the pack. Rank on all the pages that matter to you with Google.

The Marketing and Branding Company.

“It’s what we do”

Marketing 101 – Online – Are you cutting it?

So you’re using automated systems to post your social media and blogs? Is it the best way to present your business, products and brand to the marketplace?

In most cases the answer is an unqualified no. Instagram isn’t called Instagram for nothing. It’s what’s happening right now. YouTube? Unless you’re creating a catalogue for the akashic records, your videos need to be fresh, vibrant and now. Facebook pages with the most followers are topical – what’s happening becomes the driver. It may be an event, news, a visual, but always it’s got to be fresh.

For simple brand confirmation? Automation is fine but it’s unlikely to do much for a small business looking to gain market traction.

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Content Marketing utilises all of the social media platforms you are present on. Google acts for the searcher, not the supplier. The more information online via social media that links directly back to your website, resonates your keywords and phrases and demonstrates your immediacy to potential clients and customers the better.

Don’t be afraid to be bold. Use newsworthy videos from common sources, quote articles from supportive material.

Need help? Need real marketing assistance? Experience counts. At the Marketing and Branding Company we have been doing Social Media and Website interaction forever. We know how to place your advertising and posts – on all Social Media Platforms.

Here’s an offer. Contact us before the end of June and we will give you a 50% discount on your new website. Websites that are customised with professional imagery, videos and copy can range in cost between $3K and $6K. We will also provide your first month of Social Media (Facebook, Instagram, LinkedIn, etc) for free.

Don’t delay – now is the time to commit to a better future for your business. Talk to the experts. Get traffic. But do it with a solid Marketing Strategy.

The Marketing and Branding Company – Telephone 03 8696 9700 or leave your details here.

The Marketing and Branding Company – It’s what we do.

An Effective Brand – The Strategy that brings ‘More Sales’

At The Marketing and Branding Company we are entirely focussed on providing great marketing communications, using tactics that suit both your organisation or business, at a cost you can afford.

Quite often when people contact us for Marketing Advice, they are really seeking ‘more sales’. To achieve ‘more sales’ requires broader communication ‘more often’. One person can literally only contact and hold an in depth discussion with a limited number of people. So let’s step this up a bit. We can show you how to reach thousands of people interested in your products or services.

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All of us make a buying decision on the following:

  • 70% of people are stimulated by visual images
  • 25% of people are motivated by ‘feeling’ in making a purchase
  • 5% of people depend upon response to audio stimulus – hearing

To make a buying decision all of us combine two of these stimuli to select our desired products or services.

For most it is the combination of Visual and Feeling, or Feeling and Visual. But for very few it is combining audial with visual or feeling.

So what does this mean when considering an advertising campaign? If you’re dependent upon people listening to you – or your staff, then you start with a low transaction of your message. The days of the smooth Salesmen or women are well and truly gone (It always amazes me when the big IT companies, Big Pharma or similar rely so heavily on Sales technique). What drives people to purchase is a visual recognition of their product or service provision and their feelings towards the product.

What you need to achieve is real Communication. Real communication to the point of receiving inward bound traffic, be it online, telephonic or retail visitation and purchase. We have a word for it in marketing – Demand. Consumer Demand, and demand drives sales – ‘more sales’ as the client first requested. Simple huh?

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To present effectively in your marketplace you require an effective Brand – a brand that people recognise and empathise with. A brand that symbolises what your business represents, is instantly recognisable and ensures ‘top of mind’ recognition, for your business and its offerings.

You need good advertising mediums. A strong visual website – videos, galleries – your own ‘television station’. Your budget will determine how expansive this is but every day now sees more of a shift towards video presentation via web and social media.

Yes, there is more to the psychology of selling than ‘being on the first page of Google’. I recently visited a Real Estate Agent in Inner Melbourne looking to develop an advertising platform and campaign for a three storey block of luxury apartments with pool and garden. I was staggered to hear that he had received the same offer from 4 ‘marketing’ companies he had contacted and interviewed – ‘we’ll get you on the first page of Google’ – and that was it, nothing more.

What of local marketing – billboards, local press and ‘Domain’, influential bloggers, point of sale brochureware, signage?

A concerted marketing campaign will engage ALL of the available and affordable elements above and more. It’s an integrated strategy specifically suited to your product or your service.

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Many purchases are ‘emotional’ purchases – children’s safety devices, perfume, holidays. Other purchases are practical with additional emotive qualities – food, health items, car accessories. And some products are simply visual. Food is often delicately displayed, tissed up with hairspray. We call it ‘Food Porn’. Consumers love it. Colour, a hint of desire, delicious.

Then there are the products that convince you they’re ‘your’ brand. From gambling sites to clothing, to soft drinks, beer and wine. They ‘belong’ to you – wrong – you belong to them.

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Advertising is targeted at fulfilling the company’s product position within the marketing cycle:

  1. Gain Interest
  2. USP – Unique Selling Position
  3. Competitive Advantage
  4. Purchase Decision
  5. Purchase
  6. Customer Service
  7. Re-purchase

The front page of Google? With what? A template page you drop your 20 year old logo onto and a few stolen images from obscure websites, copy you’ve written yourself? It only cost $600 – and it doesn’t work.

Make sure you have a brand that works, professional images and copy that is transferrable across a range of mediums – electronic media, print, signage, etc. Always ensure you have copyright permissions.

Ensure you have a genuine ‘call to action’ and an ‘offer’ that your customers will find attractive. But most importantly get a professional team to develop your outward bound communication, your marketing.

At MBC, we don’t do plumbing, haven’t prepared food for sale, nor do we make furniture.

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What we do well is creating individual marketing strategies for a wide range of businesses, create memorable brands, websites, brochureware, videos and advertising. We want you to succeed, and bask in your glory.

Start with direction. Get advice backed by real experience. Stand out from the crowd with genuine original artwork and creative copy. Do so and you will experience ‘more sales’ – it’s a sensible investment in your businesses future. Call MBC now on 03 8696 9700 or leave your details here for a free no obligation quote.

The Marketing and Branding Company – take a look and experience the difference.

Marketing is simply smart business.