Why you really do need a new website – and a clever strategy to promote your business.

Today the first port of call for anyone wishing to avail themselves of a product or service is… Google.

So if you are about to promote your business and its products your website is a good starting point. If your website was built more than two years ago, it’s time to build a new one in many cases. Today 80% of all searches are done on a mobile device, so it is imperative that you have a high functioning, responsive mobile website. Some developers will tell you it has to be a mobile ‘app’. A mobile ‘app’ is a mobile website that is ‘intuitive’, in other words, the functionality is designed to anticipate the searchers next move or search methodology. In a nutshell all websites should be intuitive and enable fulfilment of the searcher’s quest in a timely fashion.


Google in one of its regular notifications on Algorithms and policy made it quite clear – to qualify as a ‘responsive’ website, it’s imperative that you have a functional fit for purpose mobile version of your website.

No doubt if you run a business with its own website you are bombarded with spam encouraging you to ‘call now’, ‘first page on Google’, ‘adjust your content to allow you to rank higher on Google’. Nine times out of ten it’s a pitch for, wait for it, a new website.

The best thing to do is to seek out a competent team that first of all understands your business, its products and services, and the marketing channels and sectors you are operating in. Don’t fund someone to learn about your industry at your expense.

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The next thing is to develop a marketing communications strategy. This includes the website and its function, social media, Public Relations, traditional media and advertising. If you are in a Business to Business situation, don’t waste money on general advertising. Stimulate demand in your current marketplace – choose expansion that focuses on gaining a greater market share – or maintaining your current market share.

Use professional photography – either a proficient, industry based professional or stock shots that are of sufficient quality to separate you from the myriad of websites that are also dependant on stock shots. An experienced Graphic Designer can choose the stock shots that work best for you on your website, social media and advertising. Original, copyright shots are much better – if you can afford them.

Engage a company that can custom design your website, provide unique graphics, layout and imagery. A company that can competently provide copy that fulfils both your client’s enquiry and creates interest with Google.

Call MBC now on 03 8696 9700 for a free, no-obligation quotation on all your web and marketing needs. Or simply leave your details here for a prompt response.

The Marketing and Branding Company – it’s what we do.

So you wish to create a ‘Content Marketing Strategy’? What exactly is a Content Marketing Strategy?

In all the material you create (or have created on your behalf) to promote and communicate your particular business and its opportunities there must be a focus on ‘content’. But Content Marketing takes this direction and goes just that little bit further. It’s about presenting content as a business asset, driving buyers to your website and ‘owning’ your patch of cyberspace.


It’s about having a plan, and the plan is to ensure your product, your business, your service is the Google response in answering what are potential customer enquiries. To do so your website has to rank and to rank you need it to have real relevance to people’s enquiries. Google doesn’t just consider your website. it considers the links to your website, and any material published on the web referring to your business, products or services. This in fact is your opportunity to carve out your ‘place’ on the web.

In creating a content marketing program, it’s important to set goals. For instance increased page visitation based on keyword recognition, establishing links to your website on a monthly basis and developing Social Media and Blog activity in a manner that helps achieve this. In setting your strategy, consider your key business needs and those of your customers. And ensure that there is a ‘buy-in’ from all participants active in the field within your business.


It may be that your business requires an entirely new platform. Your website built 4 years ago is now dated. It’s not mobile responsive and it’s way short on Google’s text requirements. In reality what seemed like a good idea then now just doesn’t cut it in the fierce competition that is E-Commerce. Or your social media pages sit there like cobwebs with no activity on your Facebook, no increase in your LinkedIn network and no company page. You could have a sub-domain selling site with little or no difficulty on the right platform, but it’s ‘too hard’.

If you sell Architectural Mouldings, when somebody enquires about ‘Parapets’ you want to come up top of that enquiry. If you sell fine furniture or aluminium balustrading – same. Old School keyword manipulation isn’t enough. It has to be content and it has to be constant. Blogs each week of minimum 250-300 words, Facebook posts each week a minimum. Add to this YouTube, Pinterest, Instagram and you’re getting there.


Get the website you need, the Content Marketing package that works and claim you place, your space on the web. Or you can always let your competitors take it. For further details, contact MBC via email or phone. We’ll be happy to assist you.