Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Marketing – it’s much more than just ‘Digital’

Digital Marketing? Content Marketing? Keywords? SEO? – Just say Marketing.

For many businesses, the new marketing paradigm is totally confusing. OK so we need to be on ‘the first page of Google’. Now there’s a mystery! What exactly is ‘the first page on Google’?

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Here are a few possibilities. You sell apples, not just any apples but old fashioned Jonathon Apples. The ideal scenario for you then is to appear – with your unique branding – on the first page on Google for ‘Jonathon Apples’. But is that where you will end up – and is it enough? For many businesses, the first page is simply the Google page with your business name – ‘Bert’s Apples’. How do you ensure you really end up being the best search result for the searcher looking for your products or services?

Marketing isn’t just about Web presence. Point of Sale, PR, Product reach and much more are equally important. What is your ‘call to action’? What is your ‘point of difference’, your ‘unique selling position’?

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Are you a ‘red ocean’ or a ‘blue ocean’ market proposition? How can you make any sense of it all? What’s jargon and what’s real?

Come to the light, come into the light – the Marketing and Branding Company will not only guide you but provide you with tangible, workable strategies. Whether it’s TVCs or simply your entry on LinkedIn – it all matters.

And experience – yes experience. Real experience – hey it’s not our first rodeo. Let us take the time to plot a path to market for you – a path that works. Sure it may involve Social Media, it may require a strong product launch. So be prepared. Develop a timeline action plan tied to a full marketing budget.

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But here’s the clincher. MAKE IT FUN! Do it with confidence, the right advice and a clever plan. Anything is possible, but by following a plan, it’s far more likely to work. Milestones, goals and ultimately success.

Take the plunge – contact us now and discover that success is dependent on effort, intelligence and experience. Call now on 03 8696 9700 or contact us here.

MBC Digital – Where Marketing meets bandwidth.

Call Us Now – The Marketing and Branding Company

For many people, Digital Marketing is the great mystery. “Where do I start?”

“I do Facebook posts but nothing happens”

“What’s the difference between SEO and Content Marketing?”

“How many words should my blog be?”

“Is it really effective?”

One of the serious flaws in early Digital Marketing was that its format was developed and adapted by persons for whom English was a second language. The focus was on keywords and the running Google ‘hit parade’ of trending words was there to be used and manipulated.

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Then came the great change. It was twofold. Firstly Google changed its Algorithm to favouring those websites that responded to and answered the enquirer’s (the searcher’s) question. This was validated by the actual bulk of material broadly on the web from the particular website and referring to that website. Links were paramount and frankly still are.

But for anyone who considers spicing up website copy with a few key trending words each week will work – think again – it won’t.

Relevant content does not mean relevant to your business, to your website. No it means relevant to the searcher’s question or enquiry. This means realistically you need to be blogging once a week. Opinions vary on the length of a blog. Here we generally do between 600 and 2000 words – with images. We blog on a sub domain – effectively a second website – and we do it for all our clients weekly. In doing so we create relevant content and … links!

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Which brings us to the second major change and this one isn’t connected to Google directly but certainly moves Google – Facebook. Facebook has now decreed that if you or your business do not spend money you will only be seen by your immediate family and close friends. Think about what this means. Whereas in the past it was possible to build up a loyal and interested group who received your posts, that has been curtailed. You must boost your post for a nominated amount and aim it at nominated demographics and interest groups. The more you spend the greater the viewer numbers. Through targeting though you narrow this broad number, but with a little flair you can regain most of the group you have targeted by location with the added zest of genuine interest and relevance.

Each time you broaden your locations – for example Sydney, Melbourne, Adelaide when previously you only were only targeting Melbourne, you effectively reduce your spend on each location. Users must have a good understanding of geographic positioning as well as interest groups and demographics seeking your project, product or service.

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This all pre-supposes you have ensured you have the visuals, the graphics, the brands and the copy to present a professional page on Facebook. Oh and remember don’t use duplicate copy from your website. That will get you a Google Black Hat!

It’s complicated and is edging towards the same realistic parameters required by Traditional advertising. It requires oil – money – to make it work.

Hiring Professionals means you are targeting your market effectively. MBC can update your website (or renew it), create and service your social media pages, refresh your brands, and update or renew your copy to today’s ‘Responsive’ standard set by Google.

We’re Marketeers, not IT people (although we do understand IT and can use it effectively to market your business).

Call now on 03 8696 9700 or leave your details here for a prompt, friendly reply.

The Marketing and Branding Company – Your next step