Which works best Facebook or Google?

Every so often the question comes up “Which is better? Google or Facebook?”. Essentially it is in reference to targeting potential customers and clients. And the answer is simple – both but for very different reasons.

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Let’s start with Facebook, its lovechild Instagram, Messenger and WhatsApp. Facebook have access to some of the most incisive market research ever carried out – without the participants even being aware of it. The ‘pages’ you visit, the ‘groups’ you belong to, the posts you like, the ‘check-ins’ you add – all add up to an amazing summary of your consumer habits, beliefs and instincts. Facebook can offer the ability to draw exactly the people you wish to attract. It creates an algorithm that puts your paid advertisement in front of the type of people you wish to target – effortlessly.

Add Instagram to this – now predominantly a paid-for platform, Messenger and WhatsApp. In boosting a Facebook post, you automatically also utilise these platforms as well – unless you adjust it to a different preference.

It is an incredibly powerful medium. In the past two Presidential US Elections both Barack Obama and Donald Trump have successfully utilised Facebook to great effect. Trump spent millions on Facebook advertising.

He used Cambridge Analytica, a British firm to carefully target would be support, spread various appealing messages as well as misinformation about his opponent Hillary Clinton. This is now on the public record. Jeremy Corbyn and the Labor Party in Britain are currently doing something very similar resulting in the Conservative Party and its Brexit policy now being on the brink of total collapse.

Facebook’s advantage? It’s emotional, it draws emotional responses. Straight cut Search Engine enquiry is pretty simply just a glorified directory. You may get top billings with Google – first page and all that – but does it emotionally draw your audience. The answer is a resounding no.

Google is playing catch-up to Facebook. Google My Business is no where near as prolific as Facebook. It offers photographs and a bit of copy. But – Social Media it is not.

In the past, it was sensible to utilise Press advertising backed up with visual (TV) and Radio. Free-to-Air, Cable, Foxtel are now simply passe in that none of it can target your audience as effectively as Facebook, Instagram, YouTube and other Social Media platforms.

Now you ‘read the news’, ‘watch the video’ and ‘hear the message’ all in one place – Facebook.

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That’s not to say you don’t need to rank on Google – it is all an interplay. High ranking blogs, Facebook posts, videos and articles all contribute to ‘content’ regarding your business and its products, services and brand. The more content, the higher your ranking with Google.

And you need to rank highly on Google, publish great posts on Facebook, Instagram and associated platforms. Boost posts on Facebook and Instagram using well researched demographics and locations. You will reap the rewards.

Spend real money. Better still engage an experienced professional team to produce your Social Media and Content. MBC have over a decade of creating, producing and publishing great social media. When the time comes to focus on your business call in ‘the Marketeers’ to develop your brand, its visibility and your Web and Social Media presence – MBC.

The Marketing and Branding Company – it’s what we do. Call now on 03 8696 9700 or leave your details here for a prompt reply.

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

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This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Get results with Social Media and the Marketing and Branding Company.

Anyone in business today must have an active social media presence. Active means regular posts, regular images, videos and links.

Why? Firstly to pay homage to our great new God of commerce – Google. Google is interested in satisfying enquiry. It doesn’t really care so much for you or your old desktop website. And to feed this hungry beast with content the very best diet is one of blogs on subdomains and social media.

Google analytics takes note of all social media driven interactions. It gives you a score. No score? Low ranking is your reward.

 

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Google loves independent content that supports your website as the oracle on your particular subject matter, products and services.

Ranking is also improved with the use of Google owned platforms – Google My Business, YouTube and of course, that old favourite AdWords.

AdWords can be an expensive and frustrating undertaking for new business enterprises. Often business owners find their competitors already ‘own’ the category they are operating in. Short of spending large amounts of money for meagre returns, it’s best to focus your attention on those promotional vehicles you can afford.

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Participation via paid advertising (boosting) on Facebook, Instagram and the other Facebook platforms – WhatsApp and Messenger can be far more effective than AdWords if a clever ongoing strategy is employed.

However a little knowledge is definitely a dangerous thing! Not only must you effectively ‘locate’ your business, you must also carefully select your ‘interests’ to shape the demographics you are targeting. Too many people are entirely precise whereas it’s a funnel approach that works best. Many viewers filtering down to 5-10% genuinely interested in purchasing your product or service.

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Marketing principles apply to Social Media just as importantly as has been the case for traditional media – Television, Radio and Press. With 11 million (minimum) people logging onto Facebook daily in Australia alone, you simply can’t afford not to be there. More people now use Facebook than Free to Air Television, Radio and Press combined.

So still don’t know where to start? Call the experts. Call the Marketing and Branding Company on 03 8696 9700 or leave your details here for a prompt reply. From $600 per month plus a monthly Facebook cost of $160, we can put you in front of your preferred audience. Order now and we will set up your pages (Facebook, Instagram, Twitter, etc)free of charge. We offer service increments of 6 months, 12 months and beyond.

Don’t delay! Tell the world where to find you and what you do!

The Marketing and Branding Company – It’s what we do!

Marketing 101 – Online – Are you cutting it?

So you’re using automated systems to post your social media and blogs? Is it the best way to present your business, products and brand to the marketplace?

In most cases the answer is an unqualified no. Instagram isn’t called Instagram for nothing. It’s what’s happening right now. YouTube? Unless you’re creating a catalogue for the akashic records, your videos need to be fresh, vibrant and now. Facebook pages with the most followers are topical – what’s happening becomes the driver. It may be an event, news, a visual, but always it’s got to be fresh.

For simple brand confirmation? Automation is fine but it’s unlikely to do much for a small business looking to gain market traction.

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Content Marketing utilises all of the social media platforms you are present on. Google acts for the searcher, not the supplier. The more information online via social media that links directly back to your website, resonates your keywords and phrases and demonstrates your immediacy to potential clients and customers the better.

Don’t be afraid to be bold. Use newsworthy videos from common sources, quote articles from supportive material.

Need help? Need real marketing assistance? Experience counts. At the Marketing and Branding Company we have been doing Social Media and Website interaction forever. We know how to place your advertising and posts – on all Social Media Platforms.

Here’s an offer. Contact us before the end of June and we will give you a 50% discount on your new website. Websites that are customised with professional imagery, videos and copy can range in cost between $3K and $6K. We will also provide your first month of Social Media (Facebook, Instagram, LinkedIn, etc) for free.

Don’t delay – now is the time to commit to a better future for your business. Talk to the experts. Get traffic. But do it with a solid Marketing Strategy.

The Marketing and Branding Company – Telephone 03 8696 9700 or leave your details here.

The Marketing and Branding Company – It’s what we do.

When DIY Doesn’t Fly, Get A Marketing Professional

At Marketing and Branding we work with a variety of business types. From small to quite large businesses, the one common denominator is Google visibility. Having a decent budget helps, but it really comes down to how you spend those valuable promotional dollars.

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Content now is far more important than just Keywords. In the past SEO (Search Engine Optimisation) was simply a matter of tracking Google’s AdWords hit parade of ‘Keywords’. Keywords are still very important, but equally important is the value of the content where these Keywords are found. And it’s a balancing act. You can’t simply reproduce slabs of copy from your website onto social media, articles and advertising. This will get you penalised. You need to be clever, incisive and targeted. And this really means knowing and understanding your mediums.

To be frank, AdWords is an expensive and relatively ineffective medium for many small businesses. It’s very costly to get a foothold in established sectors for a new player. Compared to other spends if your monthly spend is less than $1K per month – forget it.

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There is a strong push from both Google and Facebook to attract small local businesses. Google offer ‘Google My Business’. If you are a small café, a locksmith or a motor mechanic, by all means this can work for you. Facebook offer a similar ‘Local Advertising’ option whereby your ad shows up on people’s newsfeeds when they enter a 5-10km radius of your business location. Again if you are running a small localised business fine – go for it.

However, the biggest mistake we see is where Business owners decide to run their own social media campaigns – often with little or no understanding of the platforms they have chosen to use.

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Facebook – Often we see business owners posting but neither boosting or promoting their posts. This means they are limited to 15% of their potential market audience, and frankly it’s probably a waste of time.

Posts often do not have keyword usage or are simply the same content repeated. Boosting needs proper demographics. In most cases, the posters follow Facebook’s suggestions. But those are general and won’t help you. You need someone who is a Marketing professional with a skilled understanding of demographics to really achieve cut through.

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Boosting in itself is a bit of an art form. If you do not specify a location, then you will be boosting within 5-40km of your current location. This may seem reasonable but with Capital Cities having 80km radius, choose a location that covers the full catchment. Using the State (Victoria, NSW, etc) isn’t sensible. Most consumers are located in the capital cities and larger provincial cities. It’s better to choose the geographic centre of the cities and do so to include nearby provincial cities. For example – Melbourne to capture Ballarat and Geelong.

The spend is important. Small amounts give small rewards. Larger amounts can provide massive cut through. But to achieve meaningful communication with your market, it’s vital that you understand the types of hot buttons those interested in your products might also be interested in. For environmental products – think relevant television shows, magazines, Government bodies and mainstream news sources that feature environmental news. An example but apply it to your situation.

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Instagram seems a cost effective promotional package. It is useful for creative types, but remember, you have images only. In a very real sense building up a following can be time consuming. You need clever photographs and images, professionally created to have impact. It’s about your edge. The unique. Your USP. But for heaven’s sake – be cool! And remember – it’s owned by Facebook. Ultimately it will become a totally commercial transaction.

Each platform requires a separate strategy – LinkedIn, WhatsApp, Twitter, YouTube, Periscope, Pinterest – each has very different core values and presentation.

In the long term, the whole rationale behind using Social Media, having a blog, getting articles published, is to achieve a higher ranking based on content proliferation. Google isn’t interested specifically in your business. It’s interested in satisfying its users enquiries. The more relevant content reflecting on your business, the higher your website will rank. But if you operate in a narrow niche market don’t expect massive traffic. However you can achieve a higher ranking in your sector.

So if you’ve been batting away without achieving any real results, give us a call at MBC on 03 8696 9700 or alternatively leave your details here and one of our team will get back to you promptly.

Remember – Content, Visuals and Promotion – the pathway to relevance. Communication with reward. Content and Branding that work with MBC.

The Marketing and Branding Company

Marketing – it’s much more than just ‘Digital’

Digital Marketing? Content Marketing? Keywords? SEO? – Just say Marketing.

For many businesses, the new marketing paradigm is totally confusing. OK so we need to be on ‘the first page of Google’. Now there’s a mystery! What exactly is ‘the first page on Google’?

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Here are a few possibilities. You sell apples, not just any apples but old fashioned Jonathon Apples. The ideal scenario for you then is to appear – with your unique branding – on the first page on Google for ‘Jonathon Apples’. But is that where you will end up – and is it enough? For many businesses, the first page is simply the Google page with your business name – ‘Bert’s Apples’. How do you ensure you really end up being the best search result for the searcher looking for your products or services?

Marketing isn’t just about Web presence. Point of Sale, PR, Product reach and much more are equally important. What is your ‘call to action’? What is your ‘point of difference’, your ‘unique selling position’?

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Are you a ‘red ocean’ or a ‘blue ocean’ market proposition? How can you make any sense of it all? What’s jargon and what’s real?

Come to the light, come into the light – the Marketing and Branding Company will not only guide you but provide you with tangible, workable strategies. Whether it’s TVCs or simply your entry on LinkedIn – it all matters.

And experience – yes experience. Real experience – hey it’s not our first rodeo. Let us take the time to plot a path to market for you – a path that works. Sure it may involve Social Media, it may require a strong product launch. So be prepared. Develop a timeline action plan tied to a full marketing budget.

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But here’s the clincher. MAKE IT FUN! Do it with confidence, the right advice and a clever plan. Anything is possible, but by following a plan, it’s far more likely to work. Milestones, goals and ultimately success.

Take the plunge – contact us now and discover that success is dependent on effort, intelligence and experience. Call now on 03 8696 9700 or contact us here.

MBC Digital – Where Marketing meets bandwidth.