Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

connect with your market 3

This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Can I find your webpages? Are you rating on Social Media?

On a weekly basis at MBC we write and produce a number of blogs and social media posts on Facebook, Twitter, Instagram, Linkedin, Pinterest and other popular social media platforms.

Currently Google recommends that to improve your website’s actual ranking you ensure that your organisation or its products and services are adequately described on your website (Content) and supported with other material both on your website and through information elsewhere (advertising, editorial, blogs and social media). Videos, slideshows, galleries and links to hosted videos on YouTube – all greatly assist.

connect with your market 3

This week we were asked whether sub-domains will harm your Google ranking. This is old thinking. This is from a time where all that was up on the web was your simple desktop website. Our client’s information was that in using a sub-domain you’re dividing your traffic and as such diminishing the numbers visiting your primary website. That’s hardly the case, with many companies placing their blogs on sub-domains yet the blog ‘appears’ on the company website (often as Latest News). It’s linked to social media (Facebook, LinkedIn) and in turn carries a link to your company website. It creates back links and primary website traffic, if set up correctly.

The other hot potato is whether Social Media affects your overall ranking. If you provide links via your Social Media posts it sure does.

Confused? Let us assist you and step you through it. If you look you can support any viewpoint with a Google listed link – whether you’re right or wrong. Don’t be conned by articles written in 2014 – look for recent information. If the article is talking about Panda, Penguin, Hummingbird, Pigeon or Fred, you may be on the right track. Of course then there’s Possum, Rankbrain and the algorithms they don’t notify on. It’s really about currency – what is Google policy right now?

It comes down to clean, concise original content, reduction of spam, keyword loading and removing links to irrelevant sites. Marketing is an online business these days – the transfer has been shockingly quick. Your online presence is the imperative.

When it comes to online strategy, it’s a really good idea to be truthful and honest – but take full advantage of what is on offer and what is possible.

None of it really works without good branding, good graphics (infographics) and a genuine connection with your market sector.

Call the Marketing and Branding Company now on 03 8696 9700 for a free no-obligation consultation on how we can assist you in expanding your business and its sales. Websites, Social Media and everything in between – build a winning strategy with the Marketing and Branding Company – it’s what we do!

Brands That Work – Be Seen, Be Rated

Look down the street, or the train or bus you’re riding. People are viewing their smartphones. Actual calls is now but a minor issue. Your smartphone is your personal information device. Data is continually being sent to you and you are continually transmitting data. So is your website ready for this? It is responsive? Can your website be easily read on a smartphone? Do you pass the Google responsiveness test?

Do you show videos on your website? You should, especially YouTube videos. Why? Because Google gives YouTube videos very high value in ranking your website and social media activity. (Google, or Alphabet as the parent company is now known, own YouTube)

Do you use Instagram? Do you upload your Instagram to Facebook? You should. (Facebook owns Instagram)

Do you do all this yourself? You shouldn’t. You don’t have the time, the experience or access to materials that a Professional will have. Images, videos, copy – all is available if you know how. But if you don’t do it properly? No good effect is achieved and you can be penalised.

The Marketing and Branding Company offer a complete Social Media / Blog package. We achieve multiple links through our methodologies and create interesting and exciting copy – no matter what your business.

Be seen, be prominent, be profitable. You have the story, let us tell it for you. Creatively, with panache.

Social Media and Blogging keep your business, its services, its products top of mind. When people seek your products or services you WILL be their first option!

Call us now on 03 8696 9700 or contact us online for a free, no obligations quote. Prices start as low as $300 per month. Let us create real exposure and sales for your business – Now.

It’s Time.