Get a new Website and claim your ‘Instant Asset Write Off’ of up to $30,000

Is your website in need of a lift? Are you up to date with social media? Does your website offer an intuitive mobile application?

All beyond you? In this day and age in business you really do need to be on top of your online promotions and marketing. Does this refer to SEO? Content Marketing? Google ranking? Yes it does and much more. The simple fact is you CAN do something about it. Right now!

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Build that new website – with video, SEO, Social Media and professional photography and claim up to $30,000 back under the Instant Asset Tax Write Off program, valid until June 30th 2020. Do it now and claim it from this year’s financial business activity.

MBC will develop a custom designed website which will ensure your business gets noticed for all the right reasons. Content marketing will be supported via Blogs and Social Media. This will not be a ‘template’ website, it will be individually styled and crafted to effectively tell your story, make an offer and provide a very visible call to action.

What are you waiting for? Ok then here’s one more reason to jump at this opportunity. Order now before June 30th and the Marketing and Branding Company will discount your project cost by 50%. Yes that’s right 50%!

Your website will include your branding, copywriting and all graphic design and imagery. Suitable social media pages with icons and links are included. A sub-domain blog page is also included. Priced from $3000 upwards, remember:

  • You can claim an instant asset write off with the ATO
  • MBC are offering a 50% discount on all websites up until June 30th

When your website is up and functional, MBC can provide a complete Social Media and Blog service for a reasonable monthly fee.

Facebook, Instagram, YouTube, LinkedIn, Pinterest, and more.

We select the options best suited to your business.

Don’t delay. Call 03 8696 9700 now or leave your details here for a prompt reply and a free no obligation quotation.

Get ahead of the pack. Rank on all the pages that matter to you with Google.

The Marketing and Branding Company.

“It’s what we do”

Marketing 101 – Online – Are you cutting it?

So you’re using automated systems to post your social media and blogs? Is it the best way to present your business, products and brand to the marketplace?

In most cases the answer is an unqualified no. Instagram isn’t called Instagram for nothing. It’s what’s happening right now. YouTube? Unless you’re creating a catalogue for the akashic records, your videos need to be fresh, vibrant and now. Facebook pages with the most followers are topical – what’s happening becomes the driver. It may be an event, news, a visual, but always it’s got to be fresh.

For simple brand confirmation? Automation is fine but it’s unlikely to do much for a small business looking to gain market traction.


Content Marketing utilises all of the social media platforms you are present on. Google acts for the searcher, not the supplier. The more information online via social media that links directly back to your website, resonates your keywords and phrases and demonstrates your immediacy to potential clients and customers the better.

Don’t be afraid to be bold. Use newsworthy videos from common sources, quote articles from supportive material.

Need help? Need real marketing assistance? Experience counts. At the Marketing and Branding Company we have been doing Social Media and Website interaction forever. We know how to place your advertising and posts – on all Social Media Platforms.

Here’s an offer. Contact us before the end of June and we will give you a 50% discount on your new website. Websites that are customised with professional imagery, videos and copy can range in cost between $3K and $6K. We will also provide your first month of Social Media (Facebook, Instagram, LinkedIn, etc) for free.

Don’t delay – now is the time to commit to a better future for your business. Talk to the experts. Get traffic. But do it with a solid Marketing Strategy.

The Marketing and Branding Company – Telephone 03 8696 9700 or leave your details here.

The Marketing and Branding Company – It’s what we do.

When DIY Doesn’t Fly, Get A Marketing Professional

At Marketing and Branding we work with a variety of business types. From small to quite large businesses, the one common denominator is Google visibility. Having a decent budget helps, but it really comes down to how you spend those valuable promotional dollars.


Content now is far more important than just Keywords. In the past SEO (Search Engine Optimisation) was simply a matter of tracking Google’s AdWords hit parade of ‘Keywords’. Keywords are still very important, but equally important is the value of the content where these Keywords are found. And it’s a balancing act. You can’t simply reproduce slabs of copy from your website onto social media, articles and advertising. This will get you penalised. You need to be clever, incisive and targeted. And this really means knowing and understanding your mediums.

To be frank, AdWords is an expensive and relatively ineffective medium for many small businesses. It’s very costly to get a foothold in established sectors for a new player. Compared to other spends if your monthly spend is less than $1K per month – forget it.


There is a strong push from both Google and Facebook to attract small local businesses. Google offer ‘Google My Business’. If you are a small café, a locksmith or a motor mechanic, by all means this can work for you. Facebook offer a similar ‘Local Advertising’ option whereby your ad shows up on people’s newsfeeds when they enter a 5-10km radius of your business location. Again if you are running a small localised business fine – go for it.

However, the biggest mistake we see is where Business owners decide to run their own social media campaigns – often with little or no understanding of the platforms they have chosen to use.


Facebook – Often we see business owners posting but neither boosting or promoting their posts. This means they are limited to 15% of their potential market audience, and frankly it’s probably a waste of time.

Posts often do not have keyword usage or are simply the same content repeated. Boosting needs proper demographics. In most cases, the posters follow Facebook’s suggestions. But those are general and won’t help you. You need someone who is a Marketing professional with a skilled understanding of demographics to really achieve cut through.


Boosting in itself is a bit of an art form. If you do not specify a location, then you will be boosting within 5-40km of your current location. This may seem reasonable but with Capital Cities having 80km radius, choose a location that covers the full catchment. Using the State (Victoria, NSW, etc) isn’t sensible. Most consumers are located in the capital cities and larger provincial cities. It’s better to choose the geographic centre of the cities and do so to include nearby provincial cities. For example – Melbourne to capture Ballarat and Geelong.

The spend is important. Small amounts give small rewards. Larger amounts can provide massive cut through. But to achieve meaningful communication with your market, it’s vital that you understand the types of hot buttons those interested in your products might also be interested in. For environmental products – think relevant television shows, magazines, Government bodies and mainstream news sources that feature environmental news. An example but apply it to your situation.


Instagram seems a cost effective promotional package. It is useful for creative types, but remember, you have images only. In a very real sense building up a following can be time consuming. You need clever photographs and images, professionally created to have impact. It’s about your edge. The unique. Your USP. But for heaven’s sake – be cool! And remember – it’s owned by Facebook. Ultimately it will become a totally commercial transaction.

Each platform requires a separate strategy – LinkedIn, WhatsApp, Twitter, YouTube, Periscope, Pinterest – each has very different core values and presentation.

In the long term, the whole rationale behind using Social Media, having a blog, getting articles published, is to achieve a higher ranking based on content proliferation. Google isn’t interested specifically in your business. It’s interested in satisfying its users enquiries. The more relevant content reflecting on your business, the higher your website will rank. But if you operate in a narrow niche market don’t expect massive traffic. However you can achieve a higher ranking in your sector.

So if you’ve been batting away without achieving any real results, give us a call at MBC on 03 8696 9700 or alternatively leave your details here and one of our team will get back to you promptly.

Remember – Content, Visuals and Promotion – the pathway to relevance. Communication with reward. Content and Branding that work with MBC.

The Marketing and Branding Company

Marketing – it’s much more than just ‘Digital’

Digital Marketing? Content Marketing? Keywords? SEO? – Just say Marketing.

For many businesses, the new marketing paradigm is totally confusing. OK so we need to be on ‘the first page of Google’. Now there’s a mystery! What exactly is ‘the first page on Google’?


Here are a few possibilities. You sell apples, not just any apples but old fashioned Jonathon Apples. The ideal scenario for you then is to appear – with your unique branding – on the first page on Google for ‘Jonathon Apples’. But is that where you will end up – and is it enough? For many businesses, the first page is simply the Google page with your business name – ‘Bert’s Apples’. How do you ensure you really end up being the best search result for the searcher looking for your products or services?

Marketing isn’t just about Web presence. Point of Sale, PR, Product reach and much more are equally important. What is your ‘call to action’? What is your ‘point of difference’, your ‘unique selling position’?


Are you a ‘red ocean’ or a ‘blue ocean’ market proposition? How can you make any sense of it all? What’s jargon and what’s real?

Come to the light, come into the light – the Marketing and Branding Company will not only guide you but provide you with tangible, workable strategies. Whether it’s TVCs or simply your entry on LinkedIn – it all matters.

And experience – yes experience. Real experience – hey it’s not our first rodeo. Let us take the time to plot a path to market for you – a path that works. Sure it may involve Social Media, it may require a strong product launch. So be prepared. Develop a timeline action plan tied to a full marketing budget.


But here’s the clincher. MAKE IT FUN! Do it with confidence, the right advice and a clever plan. Anything is possible, but by following a plan, it’s far more likely to work. Milestones, goals and ultimately success.

Take the plunge – contact us now and discover that success is dependent on effort, intelligence and experience. Call now on 03 8696 9700 or contact us here.

MBC Digital – Where Marketing meets bandwidth.

Call Us Now – The Marketing and Branding Company

For many people, Digital Marketing is the great mystery. “Where do I start?”

“I do Facebook posts but nothing happens”

“What’s the difference between SEO and Content Marketing?”

“How many words should my blog be?”

“Is it really effective?”

One of the serious flaws in early Digital Marketing was that its format was developed and adapted by persons for whom English was a second language. The focus was on keywords and the running Google ‘hit parade’ of trending words was there to be used and manipulated.


Then came the great change. It was twofold. Firstly Google changed its Algorithm to favouring those websites that responded to and answered the enquirer’s (the searcher’s) question. This was validated by the actual bulk of material broadly on the web from the particular website and referring to that website. Links were paramount and frankly still are.

But for anyone who considers spicing up website copy with a few key trending words each week will work – think again – it won’t.

Relevant content does not mean relevant to your business, to your website. No it means relevant to the searcher’s question or enquiry. This means realistically you need to be blogging once a week. Opinions vary on the length of a blog. Here we generally do between 600 and 2000 words – with images. We blog on a sub domain – effectively a second website – and we do it for all our clients weekly. In doing so we create relevant content and … links!


Which brings us to the second major change and this one isn’t connected to Google directly but certainly moves Google – Facebook. Facebook has now decreed that if you or your business do not spend money you will only be seen by your immediate family and close friends. Think about what this means. Whereas in the past it was possible to build up a loyal and interested group who received your posts, that has been curtailed. You must boost your post for a nominated amount and aim it at nominated demographics and interest groups. The more you spend the greater the viewer numbers. Through targeting though you narrow this broad number, but with a little flair you can regain most of the group you have targeted by location with the added zest of genuine interest and relevance.

Each time you broaden your locations – for example Sydney, Melbourne, Adelaide when previously you only were only targeting Melbourne, you effectively reduce your spend on each location. Users must have a good understanding of geographic positioning as well as interest groups and demographics seeking your project, product or service.


This all pre-supposes you have ensured you have the visuals, the graphics, the brands and the copy to present a professional page on Facebook. Oh and remember don’t use duplicate copy from your website. That will get you a Google Black Hat!

It’s complicated and is edging towards the same realistic parameters required by Traditional advertising. It requires oil – money – to make it work.

Hiring Professionals means you are targeting your market effectively. MBC can update your website (or renew it), create and service your social media pages, refresh your brands, and update or renew your copy to today’s ‘Responsive’ standard set by Google.

We’re Marketeers, not IT people (although we do understand IT and can use it effectively to market your business).

Call now on 03 8696 9700 or leave your details here for a prompt, friendly reply.

The Marketing and Branding Company – Your next step

An Effective Brand – The Strategy that brings ‘More Sales’

At The Marketing and Branding Company we are entirely focussed on providing great marketing communications, using tactics that suit both your organisation or business, at a cost you can afford.

Quite often when people contact us for Marketing Advice, they are really seeking ‘more sales’. To achieve ‘more sales’ requires broader communication ‘more often’. One person can literally only contact and hold an in depth discussion with a limited number of people. So let’s step this up a bit. We can show you how to reach thousands of people interested in your products or services.


All of us make a buying decision on the following:

  • 70% of people are stimulated by visual images
  • 25% of people are motivated by ‘feeling’ in making a purchase
  • 5% of people depend upon response to audio stimulus – hearing

To make a buying decision all of us combine two of these stimuli to select our desired products or services.

For most it is the combination of Visual and Feeling, or Feeling and Visual. But for very few it is combining audial with visual or feeling.

So what does this mean when considering an advertising campaign? If you’re dependent upon people listening to you – or your staff, then you start with a low transaction of your message. The days of the smooth Salesmen or women are well and truly gone (It always amazes me when the big IT companies, Big Pharma or similar rely so heavily on Sales technique). What drives people to purchase is a visual recognition of their product or service provision and their feelings towards the product.

What you need to achieve is real Communication. Real communication to the point of receiving inward bound traffic, be it online, telephonic or retail visitation and purchase. We have a word for it in marketing – Demand. Consumer Demand, and demand drives sales – ‘more sales’ as the client first requested. Simple huh?


To present effectively in your marketplace you require an effective Brand – a brand that people recognise and empathise with. A brand that symbolises what your business represents, is instantly recognisable and ensures ‘top of mind’ recognition, for your business and its offerings.

You need good advertising mediums. A strong visual website – videos, galleries – your own ‘television station’. Your budget will determine how expansive this is but every day now sees more of a shift towards video presentation via web and social media.

Yes, there is more to the psychology of selling than ‘being on the first page of Google’. I recently visited a Real Estate Agent in Inner Melbourne looking to develop an advertising platform and campaign for a three storey block of luxury apartments with pool and garden. I was staggered to hear that he had received the same offer from 4 ‘marketing’ companies he had contacted and interviewed – ‘we’ll get you on the first page of Google’ – and that was it, nothing more.

What of local marketing – billboards, local press and ‘Domain’, influential bloggers, point of sale brochureware, signage?

A concerted marketing campaign will engage ALL of the available and affordable elements above and more. It’s an integrated strategy specifically suited to your product or your service.


Many purchases are ‘emotional’ purchases – children’s safety devices, perfume, holidays. Other purchases are practical with additional emotive qualities – food, health items, car accessories. And some products are simply visual. Food is often delicately displayed, tissed up with hairspray. We call it ‘Food Porn’. Consumers love it. Colour, a hint of desire, delicious.

Then there are the products that convince you they’re ‘your’ brand. From gambling sites to clothing, to soft drinks, beer and wine. They ‘belong’ to you – wrong – you belong to them.


Advertising is targeted at fulfilling the company’s product position within the marketing cycle:

  1. Gain Interest
  2. USP – Unique Selling Position
  3. Competitive Advantage
  4. Purchase Decision
  5. Purchase
  6. Customer Service
  7. Re-purchase

The front page of Google? With what? A template page you drop your 20 year old logo onto and a few stolen images from obscure websites, copy you’ve written yourself? It only cost $600 – and it doesn’t work.

Make sure you have a brand that works, professional images and copy that is transferrable across a range of mediums – electronic media, print, signage, etc. Always ensure you have copyright permissions.

Ensure you have a genuine ‘call to action’ and an ‘offer’ that your customers will find attractive. But most importantly get a professional team to develop your outward bound communication, your marketing.

At MBC, we don’t do plumbing, haven’t prepared food for sale, nor do we make furniture.


What we do well is creating individual marketing strategies for a wide range of businesses, create memorable brands, websites, brochureware, videos and advertising. We want you to succeed, and bask in your glory.

Start with direction. Get advice backed by real experience. Stand out from the crowd with genuine original artwork and creative copy. Do so and you will experience ‘more sales’ – it’s a sensible investment in your businesses future. Call MBC now on 03 8696 9700 or leave your details here for a free no obligation quote.

The Marketing and Branding Company – take a look and experience the difference.

Marketing is simply smart business.

The New Wave in Advertising

The large media organisations are struggling. Advertising revenues are at an all time low. Channel 10 is under administration, Channel 7 has recorded a record loss. Channel 9 is not far off in terms of revenues by way of comparison. The major newspapers are all downsizing, unable to gain sufficient revenues through click for view strategies. Even Murdoch’s News Ltd has posted a record $918 million loss (some say tax loss).


So where is advertising revenue now going? No doubt you’ve now heard the term ‘click bait’? These are those Facebook pages or Twitter feeds that create outrageously attractive false headlines, feed you twenty or more pages of images – of fallen TV stars or Hollywood icons, all the while pumping advertisements for your education and annoyance. Paid for advertising.

So when pages make hugely dubious claims about a popular political figure like Obama – you click. You were baited and now you’ve clicked. Clickbait.


But this isn’t new. Watch popular highest rating programs on free to air television like A Current Affair – ‘Single mother gives birth to quintuplets whilst on benefits’ Outrage! You tune in – and are bombarded with advertisements for consumables. It’s all about traffic, or in old speak – ratings.

But Gen Y and Gen Z and those brand seekers – Gen X have largely determined how to be entirely selective in seeking what it is they desire online. These guys know how to search and Search Engines like Google are well aware of this.


Don’t waste their time with banner adverts or Trojan adware that hitches a ride on all their browser journeys. You’re long gone, banished by AdBlock and other software.

You need to be RELEVANT to the searchers enquiry. The major search engine is Google. On social media the same demographics and targeting applies. You’re being watched! They know you enjoy craft beer and goats cheese, have a fix on action movies, dig hip-hop and are seeking inner peace.

But for those in business, what does this mean? It means you can TARGET your market very effectively – if you know how.


Google isn’t interested in what YOU say about your business, your products, it wants to know what OTHERS think of your offerings. It’s no longer satisfactory to have splendid meta tags describing the perfection of your offerings. You need content. Content on Social Media – Facebook, Twitter, Instagram, Pinterest and LinkedIn for starters. Google doesn’t even bother viewing meta tags anymore.

Content Marketing is THE BOMB. A synchronised, clever approach combines all the value of keyword strategy, reviews covering your products, goods or services, and links that pay major Google dividends.


Facebook can work very effectively for ALL businesses whether business-to-business or business-to-consumer. Having 2000 to 10,000 people view information or advertisements you post on Facebook every week gives a wild boost to your Google ranking – if you engage the right strategy. You must target your demographics carefully and you must spend some money – not much – but some money. Facebook have made it quite clear that unless you spend you can only reach a mere 15% of your audience. But if you dare spend a mere $30-$35 and target your audience carefully you could in fact reach up to 19,000 people over a couple of days. This registers against your website – if you know how.

It does require expertise. The same applies to Twitter and Instagram. Achieving followers is a very real requirement. To do so requires both topical interesting material as well as a thorough understanding of the medium. Use video, use music – select articles that reference your topic, but never provide duplicate copy (ie. copy the same as on your website).


At MBC, we have managed Content Marketing for a range of businesses for over 6 years. As a company we chose to be early adopters of the medium and our clients have benefitted with higher Google ranking, greater visibility and more enquiry.

If you’re interested in taking your place on the web – and owning it – contact MBC on 03-8696-9700 or fill out the contact form on our website here.

Be seen, be active, be profitable. Tell the world who you are, what you do, where you operate and when you can be contacted. Content – it’s the bomb. Good content and you’re the King / Queen. Speak to you soon.

Social Media = Content Marketing

Have you noticed those pesky SEO merchants are changing their tune? No longer are they fussing over your ‘keyword strategy’ on your website. Now they want to sell you a Social Media package and a Content Marketing package, WHY? Because that’s what Google wants! And what Google wants, Google gets. At MBC we’ve focussed on Content Marketing for over 5 years and those clients who were early adopters have reaped the benefits – more business, more focussed and relevant enquiries and ultimately? MORE MONEY!

It’s time to get with the program. Google has focussed its attention on Mobile Devces – mobile phones and tablets. For you website to be ‘responsive’ Google has a number of requirements. The design must fit on a phone screen. Your content (or copy) must be of a certain quantity – word strength.


It’s a great idea to have videos on your page. Use YouTube. Google will love you! They own YouTube.

Do Facebook. Have a page. Post weekly. Link to your blogs. Link your blogs to your website. Do Instagram – if you’ve got the photos. Try LinkedIn, Pinterest, Twitter. All of it becomes related CONTENT.

Do a weekly blog of no less than 250-300 words. Supply images. Have a subdomain for this page separate to your website.


Sell things? Sell them online. Set up a shopping cart. Promote your products on other sites like Etsy and Shopify.

All too hard? Then call us at MBC and for a low monthly fee we can get you started. Call us now on 03 8696 9700 or place an enquiry here on our contact form.

Get a new website that works. Redo your brand. Address your Marketing Strategy. DO SOMETHING. You are only as good as your last advertisement.

Tune in next time for some specific project offers. And remember – you can be offered a sausage from the sausage machine – or you can get a genuine customised program from an enthusiastic group of Industry Professionals. Be you, be the best you can be – with MBC.

Halal Branding and Easter

When cultures clash there will be fallout. Take Pauline Hanson’s rather bizarre attack on Halal certification and relevant branding of Easter Eggs from the Cadbury company.

Halal certification is presented as a major issue by its opponents. Curiously Kosher certification, a standard that has been applied to foods selected to be eaten by members of the Jewish faith, has never been subjected to the same scrutiny. Nor have the allocation of profits by Sanitarium, or the gifting of funds to the Australian Christian Lobby by the Gloria Jeans coffee chain, both Christian companies.

Halal certification is simply branding. It alerts people of the Islamic faith that the particular food is considered ‘clean’. In the case of meat, the sticker guarantees the animal has been treated with dignity and respect and not made to suffer. This is a subject of great debate, with some saying the standards are antiquated.

But in many respects this type of branding is simply no different to many other ‘add on’ brands that are perceived to add value to a product. For example ‘Made in Australia’, ‘Ethical’ branding on coffee, ‘Certified Organic’ (NASAA) and others do exactly same thing as Halal certification. Each product has a very small amount deducted from the sale of each item to pay for the license that permits the product to display such branding. It is generally very low and may be as low as a fraction of a cent.

Halal certification opens Australian products up to huge markets to the North such as Indonesia, Malaysia, Pakistan, Bangladesh and other markets such as Saudi Arabia, The United Arab Emirates, Qatar, etc.

All such licensing funds are overseen by ACCC legislation. Funds are tracked and monitored. With Halal certification, monies are generally directed to Education initiatives or social welfare programs organised and orchestrated by Muslim groups.

islam-halal-logoBranding is highly regulated. Trademarks must be registered. License agreements must be documented. Fund allocation must address the regulatory requirements of ASIC, the ACCC and the ATO.

So when you decide to purchase that chocolate bunny or the egg with a Halal symbol, rest easy. It’s really just another arm of marketing in action. Hope you get lots of chocolate this Easter – Happy Easter from all at MBC and have a great break.

Are You Visible on the Net?

It’s time. It’s time to claim your place. You’ve had a nice website built, got all the social media links – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, etc. It’s time to deliver what Google tells us it will allocate searchers enquiry upon – good relevant content – across all web mediums.



You need a blog – loaded with content, published every week with a minimum 300 words. It should contain ‘keywords’ and ‘key phrases’ from your website. It should have links to your website. It can refer to articles, blogs and information pertinent to your products and services. It can, in a nutshell, keep your ‘content’ fresh and renewed – and that is Google’s favoured position – you provide fresh and up to date content via blogs, site updates and external articles. Your site will achieve a higher Google ranking. You will receive more referrals from Google. Why? Because your site is relevant – relevant to the searchers enquiries. Your website is recognised as one of the best sources of information on the searchers enquiry. Why?

Because you have continually, on a weekly basis added content to your blogs with keywords and key phrases and this all points back to your website.



Repetition? No? Really? Sometimes it can actually help – but not if it’s straight off your website. Big no no.

So moving on, can videos help? It certainly can! Especially when presented on YouTube (as we said, owned by Alphabet which you probably know as Google)

From week to week look for topics that profile your business. If you run a cafe, have a set menu – talk about the items on the menu, ingredients, cooking, customer response, new items, new flavour trends – be seen and be innovative, having a point of difference.


But if you can’t spot a point of difference why do people continue to return to your business – what for? Is it the variety, the quality of ingredients, your staff, the ambience, the music, the location? Or all of the above – so tell the audience. Refer to Google Maps. Reprint good reviews. put up videos of the cook/chef in action – the barista doing a good long machiato. It’s your time to shine and there are so many simple easy ways to do it. Facebook, Twitter, Pinterest, Trip Advisor, Eat Out… Find the options, get press releases out to Good Food, the Weekly Review, Broadsheet – there are so many great options. And when you find you just don’t have the time to do it but realise the complete importance of a regular campaign, of maintaining an online presence, of holding a strong Google ranking, call us – the Marketing and Branding Company and for a modest monthly fee (starting from $459) we will create an excellent Social Media and Blog campaign that both raises your profile and drives customers to your business.

Social Media – it’s the buzz. Get with the program