Websites / Online Strategies
The Marketing and Branding Company will create and develop a modern, functional website for your business. Specific applications for mobile phones and tablets are also available. Database driven websites with shopping carts or trading facilities can also be created. Having developed a wide range of websites over a long period, our websites are individual, well designed and functional with good SEO (Search Engine Optimisation) and Google strategies. E-Newsletters and Web blasts are effective online communication methods, which we can incorporate into your online campaigns.
The creation of an effective brand for your business/product is essential. We facilitate the development of the design, brand name and registrations. Brand recognition and full Brand Strategy is then enabled via an appropriate campaign package.
We develop branding, creative look and feel and effective advertising campaigns for both products and service organisations. Media campaigns are designed for Television, Radio and Print, with a cross media approach being the most effective. Print campaigns are placed in daily newspapers, magazines and journals. We also provide media placement. Campaigns are fully budgeted, timeline actioned then implemented.
Marketing Strategy Plans and Implementation
A sound Marketing Strategy begins with genuine market research, analysis and is followed through with realistic, strategic planning. Directional outcomes are based on thorough research, experience and business acumen. This is the approach taken by the Marketing and Branding Company.
We provide full implementation of recommended Marketing Strategies and provision of outsourced personnel to achieve best practice in all recommended tactics e.g. Design, Media Buying, Copywriting, Public Relations, Web Development and Sales Management.
The launch of a new product requires many aspects of marketing. We are experienced at facilitating product launches through Branding, Packaging, Point of Sale, Media commitments and negotiations with channel partners. Public Relations and advertorial copy are also provided.
Business Launches & Expansions
From start-up businesses to larger corporates, we facilitate Business Branding and Corporate Makeovers. Web Strategies, Public Relations, Seminars, Launches, Marketing Collateral, Advertising and Editorial are included. The Marketing and Branding Company have launched a number of new and rejuvenated businesses over an 18 year period.